"Enjoy the journey; the destination is already here."

-Eric Lee Usher

Innovator | Author | Philanthropist

MEET ERIC

Eric is all about growth, connection, and community.

Eric Lee Usher is a noted entrepreneur, author, and philanthropist, helping people to connect and businesses to succeed. As President of Heraclius, a digital marketing agency, he puts his marketing expertise to work providing professional business development consultant services to a wide range of clients.

With over 17 years of experience, Eric is one of today’s leading millennial business entrepreneurs.

As a business owner and entrepreneur who cares about community, Eric trains colleagues who are determined to succeed. Using his complimentary E Workbook, business owners can move in a more profitable direction. Eric understands the necessity of trust, especially for black-owned businesses, and so he shares his business model so that others can gain the tools and confidence to grow.

“I challenge all business owners to take their business to the next level with my complimentary AVA Virtual Training. I will personally train you and your team to use a business system that works. By investing your time and committing to implementing the system, you will be able to enlist Just Ask Ava to continue to do work that frees up your time to do what you do best.” -Eric

Marketing Analytics: I will train you on the top marketing channels businesses use to succeed. You'll use the value of each marketing dollar to extract the maximum R.O.I (Return On Investment). This training is accompanied with an E-Workbook. Q&A time is available after each training.

Customer Experience Optimization: Having a strong and positive customer experience process is huge in your company’s financial success and reputation. I will personally guide you in building your S.O.P (Standard Operating Procedures). This training is accompanied with an E-Workbook. Q&A time is available after each training.

Marketing Analytics: I will train you on the top marketing channels businesses use to succeed. You’ll use the value of each marketing dollar to extract the maximum R.O.I (Return On Investment). This training is accompanied with an E-Workbook. Q&A time is available after each training.

Customer Experience Optimization: Having a strong and positive customer experience process is huge in your company’s financial success and reputation. I will personally guide you in building your S.O.P (Standard Operating Procedures). This training is accompanied with an E-Workbook. Q&A time is available after each training.

BUSINESS PORTFOLIO

Heraclius is a professional services and marketing agency. Heraclius serves as a member of NMSDC (National Minority and Development Council) specializing in branding, business development, SEO/PPC marketing, social media activation and strategic planning. Our objective is to build effective and beneficial partnerships. 

Just Ask AVA was established to help business owners and professionals increase their revenue by focusing on improving their marketing numbers and optimizing their customer experience.

Just Checking In makes keeping connected simple. With our innovative app, we send you 3 daily reminders to check in with your 3 chosen contacts. You are prompted to check in, and if you don’t within 24 hours, your contacts are then notified, giving them the option to check in with you!

Prophytes is a community for Divine Nine members who are serious about empowering each other to thrive personally and professionally. Our members believe that by connecting our resources, education, and pledges to honor our Divine Nine legacy of Black fraternities and sororities…

Moolah Mobile is a Home-Screen rewards app that helps you turn your mobile home-screen into money by helping you sell ad space on your mobile home screen. Moolah Mobile offers you a custom Android homes screen that enables you to start selling advertising space on your phone.

Heraclius is a professional services and marketing agency. Heraclius serves as a member of NMSDC (National Minority and Development Council) specializing in branding, business development, SEO/PPC marketing, social media activation and strategic planning. Our objective is to build effective and beneficial partnerships. 

Just Ask AVA was established to help business owners and professionals increase their revenue by focusing on improving their marketing numbers and optimizing their customer experience.
AVA means Awesome Virtual Assistant/Analyst. Our Virtual Assistants/Analysts are virtual employees…

Just Checking In makes keeping connected simple. With our innovative app, we send you 3 daily reminders to check in with your 3 chosen contacts. You are prompted to check in, and if you don’t within 24 hours, your contacts are then notified, giving them the option to check in with you!

Prophytes is a community for Divine Nine members who are serious about empowering each other to thrive personally and professionally. Our members believe that by connecting our resources, education, and pledges to honor our Divine Nine legacy of Black fraternities and sororities…

Moolah Mobile is a Home-Screen rewards app that helps you turn your mobile home-screen into money by helping you sell ad space on your mobile home screen. Moolah Mobile offers you a custom Android homes screen that enables you to start selling advertising space on your phone.

AUTHOR- ERIC LEE USHER

Pledging For Success,
by Eric Lee Usher

When everything you’ve worked for is gone in the blink of an eye…do you cut your losses, or do you KEEP GOING?

“Success” is such a ‘loaded’ word that holds a different meaning for each of us. My goal with this book is to highlight the process that I personally experienced, and with a nod to the millions of people before me who felt giving up was the only option.

Why Top Business Owners Know it is VITAL to Have a SOP (Standard Operating Procedure) and How To Create Your Own, by Eric Lee Usher

A Standard Operating Procedure 

 (SOP) is a document that instructs workers on how to execute one or more activities of a business process. It provides clear-cut directions and step-by-step instructions for team members, employees, and assistants within a company to complete certain processes and tasks.

Know Your Numbers, Grow Your Business, by Eric Lee Usher

Your marketing numbers tell your business story. The first step in determining the effectiveness of your current marketing campaigns is gathering the stats for each promotion. Knowing the numbers behind your business is essential because it can help you make informed decisions that have the potential to make a big impact on your business, your growth, and your bottom line. This e workbook is your step-by-step guide for understanding how to use your numbers to grow.

VIDEOS BY ERIC

How to Launch an App: How many functions should my...

Is Your Pride Blocking Your Blessings?- Life and...

How to Launch an App: What is the Wireframe and Flow...

Copyright © 2021 Eric Lee Usher

With over 17 years of experience, Eric is one of today’s leading millennial business entrepreneurs. As a charter member of the Omicron Omega chapter of Kappa Alpha Psi, Fraternity Inc., he was inspired to leave a positive and lasting imprint on the Greek life community: At the age of 28, Eric founded Prophytes, the largest fraternity and sorority social media network that works to connect all members of Greek life on a central platform to promote unity and networking opportunities across the nation.

In addition, Eric is the author of, “Pledging For Success,” which depicts the empowering lessons he learned as a member of Kappa Alpha Psi, Fraternity Inc., and how those lessons apply to everyday life and business.

With his most recent launch, Just Ask Ava, Eric is helping important businesses to grow. AVA is a virtual-based company supporting business owners, by offering complimentary training to create SOPs (Standard Operating Procedure) and marketing analysis to determine the best ROIs (Return On Investment), Eric is helping important businesses to grow. He is a board member and marketing director for Moolah Mobile, a telecommunication company, and serves as a member of the NMSDC (National Minority and Development Council).

As the Founder of the mental health support app, Just Checking In, Eric is passionate about creating opportunities for loved ones to easily stay connected.

Over the past 17 years, our team has helped a vast array of companies and organizations achieve their corporate goals. We take an active role to ensure milestones are achieved and metrics are accomplished. We believe that effectively delivering a successful campaign, structuring methodical organization, and nurturing passion for the client’s objective, are all key to lasting success. Our expertise in project execution leverages our network and benefits colleagues and clients. Open communication and detailed reporting help our clients to understand and appreciate the necessity of strong ROI throughout our partnership.

Our Virtual Assistant/Analysts are virtual employees trained by Heraclius, LLC, an established U.S. Business Development & Marketing Agency. Each Ava is skilled in providing your business with valuable daily marketing reports and outstanding customer management.

We want to help you: We provide a complimentary training session and an e-book to get you started.

Our Mission:

-To ensure that those living alone remain connected and safe.

-To provide peace of mind to loved ones nearby and across the globe.

-To foster closer bonds between family and friends.

-To support existing mental health exercises.

We will create greater opportunities for all members. We believe in advancing our members through economic empowerment, community leadership, and unity!

Use your earnings on gift cards and reduced phone bills. Users can even watch videos and complete special offers and surveys on their device from participating brands to earn even more.

Not many people discuss the reality that very likely if you’re striving to succeed you will get to a point on your journey that forces you to question every action you’ve taken. Allow this book be your guide to either assist you in overcoming that rock-bottom point or to provide the proper steps from the very beginning so you know exactly what to expect and how best to navigate your journey.

The SOP often describes tools needed, timelines for processes, and management organization.

You will create your very own SOP taking into consideration how often a task is done, how difficult and critical it is to your business, and the best way to arrive from Point A to Point B.

This e-workbook will serve as your foundation to see where your business is currently. By collecting and recording your numbers you will know exactly, what your conversion rate is at any given time.  You will know the average value of customer spending, the average cost to acquire a customer, where the majority of your marketing dollars are spent, and where you should stop wasting marketing dollars. You will finally know your business story so that you can grow your business focused on results.