"Enjoy the journey; the destination is already here."

-Eric Lee Usher

Innovator | Author | Philanthropist

MEET ERIC

Eric is all about growth, connection, and community.

Eric Lee Usher is a noted entrepreneur, author, and philanthropist, helping people to connect and businesses to succeed. As President of Heraclius business development and marketing partners, he puts his marketing expertise to work providing professional business development consultant services to a wide range of clients.

For the past 17 years, tech founder, entrepreneur, author, and philanthropist Eric Lee Usher has been making his mark across several industries.

As a business owner and entrepreneur who cares about community, Eric trains colleagues who are determined to succeed. Using his complimentary E Workbook, business owners can move in a more profitable direction. Eric understands the necessity of trust, especially for black-owned businesses, and so he shares his business model so that others can gain the tools and confidence to grow.

“I challenge all business owners to take their business to the next level with my complimentary AVA Virtual Training. I will personally train you and your team to use a business system that works. By investing your time and committing to implementing the system, you will be able to enlist Just Ask Ava to continue to do work that frees up your time to do what you do best.” -Eric

Marketing Analytics: I will train you on the top marketing channels businesses use to succeed. You'll use the value of each marketing dollar to extract the maximum R.O.I (Return On Investment). This training is accompanied with an E-Workbook. Q&A time is available after each training.

Customer Experience Optimization: Having a strong and positive customer experience process is huge in your company’s financial success and reputation. I will personally guide you in building your S.O.P (Standard Operating Procedures). This training is accompanied with an E-Workbook. Q&A time is available after each training.

Marketing Analytics: I will train you on the top marketing channels businesses use to succeed. You’ll use the value of each marketing dollar to extract the maximum R.O.I (Return On Investment). This training is accompanied with an E-Workbook. Q&A time is available after each training.

Customer Experience Optimization: Having a strong and positive customer experience process is huge in your company’s financial success and reputation. I will personally guide you in building your S.O.P (Standard Operating Procedures). This training is accompanied with an E-Workbook. Q&A time is available after each training.

BUSINESS PORTFOLIO

Heraclius is a professional services and marketing agency. Heraclius serves as a member of NMSDC (National Minority and Development Council) specializing in branding, business development, SEO/PPC marketing, social media activation and strategic planning. Our objective is to build effective and beneficial partnerships. 

Just Ask AVA was established to help business owners and professionals increase their revenue by focusing on improving their marketing numbers and optimizing their customer experience.

Just Checking In makes keeping connected simple. With our innovative app, we send you 3 daily reminders to check in with your 3 chosen contacts. You are prompted to check in, and if you don’t within 24 hours, your contacts are then notified, giving them the option to check in with you!

Prophytes is a community for Divine Nine members who are serious about empowering each other to thrive personally and professionally. Our members believe that by connecting our resources, education, and pledges to honor our Divine Nine legacy of Black fraternities and sororities…

Moolah Mobile is a Home-Screen rewards app that helps you turn your mobile home-screen into money by helping you sell ad space on your mobile home screen. Moolah Mobile offers you a custom Android homes screen that enables you to start selling advertising space on your phone.

Heraclius is a professional services and marketing agency. Heraclius serves as a member of NMSDC (National Minority and Development Council) specializing in branding, business development, SEO/PPC marketing, social media activation and strategic planning. Our objective is to build effective and beneficial partnerships. 

Just Ask AVA was established to help business owners and professionals increase their revenue by focusing on improving their marketing numbers and optimizing their customer experience.
AVA means Awesome Virtual Assistant/Analyst. Our Virtual Assistants/Analysts are virtual employees…

Just Checking In makes keeping connected simple. With our innovative app, we send you 3 daily reminders to check in with your 3 chosen contacts. You are prompted to check in, and if you don’t within 24 hours, your contacts are then notified, giving them the option to check in with you!

Prophytes is a community for Divine Nine members who are serious about empowering each other to thrive personally and professionally. Our members believe that by connecting our resources, education, and pledges to honor our Divine Nine legacy of Black fraternities and sororities…

Moolah Mobile is a Home-Screen rewards app that helps you turn your mobile home-screen into money by helping you sell ad space on your mobile home screen. Moolah Mobile offers you a custom Android homes screen that enables you to start selling advertising space on your phone.

AUTHOR- ERIC LEE USHER

Pledging For Success,
by Eric Lee Usher

When everything you’ve worked for is gone in the blink of an eye…do you cut your losses, or do you KEEP GOING?

“Success” is such a ‘loaded’ word that holds a different meaning for each of us. My goal with this book is to highlight the process that I personally experienced, and with a nod to the millions of people before me who felt giving up was the only option.

Why Top Business Owners Know it is VITAL to Have a SOP (Standard Operating Procedure) and How To Create Your Own, by Eric Lee Usher

A Standard Operating Procedure 

 (SOP) is a document that instructs workers on how to execute one or more activities of a business process. It provides clear-cut directions and step-by-step instructions for team members, employees, and assistants within a company to complete certain processes and tasks.

Know Your Numbers, Grow Your Business, by Eric Lee Usher

Your marketing numbers tell your business story. The first step in determining the effectiveness of your current marketing campaigns is gathering the stats for each promotion. Knowing the numbers behind your business is essential because it can help you make informed decisions that have the potential to make a big impact on your business, your growth, and your bottom line. This e workbook is your step-by-step guide for understanding how to use your numbers to grow.

VIDEOS BY ERIC

How to Launch an App: How many functions should my...

Is Your Pride Blocking Your Blessings?- Life and...

How to Launch an App: What is the Wireframe and Flow...

Copyright © 2022 Eric Lee Usher

For the past 17 years, tech founder, entrepreneur, author, and philanthropist Eric Lee Usher has been making his mark across several industries. As President of Heraclius, a digital marketing and business development agency, he positively impacts the bottom line of a wide range of clients. Heraclius is also a member of the NMSDC®. Eric uses his expertise to help mentor and expand the companies of numerous Minority and Women Owned businesses both domestically and internationally.

Eric serves as the Chief Marketing Officer of Moolah Mobile & Moolah Wireless, an Internet Service Provider which empowers communities with quality, safe and affordable internet services. Moolah Wireless is a wholesale partner with AT&T and is a member of the Affordable Connectivity Program. This enables Moolah to receive funding from the FCC to provide internet and broadband services.

Eric is a proud member of Kappa Alpha Psi, Fraternity Inc. Prophytes, the largest fraternity and sorority social media and business network was established by Eric Lee Usher in 2012. It has a revenue model designed to put money back into the Divine Nine ecosystem, promote education, financial literacy, and community development.

Eric accredits his ability to the many ventures and positions he’s achieved over the years.
By the age of 21, Eric became a top producing Insurance Agent at an Independent Agency in the States of Georgia, Texas, and Louisiana. His sales success landed him the position of Partner and Sales Trainer leading the agency to multi-million dollar revenue. At age 25, he was at the forefront of Jacob York Presents, a national urban events and promotional company which hosted celebrity headliners during the Super Bowl, NBA All-Star Weekend, The BET Awards, and more. At age 30, Eric was the Vice President of Development for Electric Republic, an Independent film & management company. Some of their film credits include: “Percentage”, “Brotherly Love”, “The Perfect Match”

In addition, Eric is the author of, “Pledging For Success”, which illustrates the empowering lessons he learned as a member of his Fraternity, and how those lessons apply to everyday life and business.

Over the past 17 years, our team has helped a vast array of companies and organizations achieve their corporate goals. We take an active role to ensure milestones are achieved and metrics are accomplished. We believe that effectively delivering a successful campaign, structuring methodical organization, and nurturing passion for the client’s objective, are all key to lasting success. Our expertise in project execution leverages our network and benefits colleagues and clients. Open communication and detailed reporting help our clients to understand and appreciate the necessity of strong ROI throughout our partnership.

Our Virtual Assistant/Analysts are virtual employees trained by Heraclius, LLC, an established U.S. Business Development & Marketing Agency. Each Ava is skilled in providing your business with valuable daily marketing reports and outstanding customer management.

We want to help you: We provide a complimentary training session and an e-book to get you started.

Our Mission:

-To ensure that those living alone remain connected and safe.

-To provide peace of mind to loved ones nearby and across the globe.

-To foster closer bonds between family and friends.

-To support existing mental health exercises.

We will create greater opportunities for all members. We believe in advancing our members through economic empowerment, community leadership, and unity!

Use your earnings on gift cards and reduced phone bills. Users can even watch videos and complete special offers and surveys on their device from participating brands to earn even more.

Not many people discuss the reality that very likely if you’re striving to succeed you will get to a point on your journey that forces you to question every action you’ve taken. Allow this book be your guide to either assist you in overcoming that rock-bottom point or to provide the proper steps from the very beginning so you know exactly what to expect and how best to navigate your journey.

The SOP often describes tools needed, timelines for processes, and management organization.

You will create your very own SOP taking into consideration how often a task is done, how difficult and critical it is to your business, and the best way to arrive from Point A to Point B.

This e-workbook will serve as your foundation to see where your business is currently. By collecting and recording your numbers you will know exactly, what your conversion rate is at any given time.  You will know the average value of customer spending, the average cost to acquire a customer, where the majority of your marketing dollars are spent, and where you should stop wasting marketing dollars. You will finally know your business story so that you can grow your business focused on results. 

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