About

What do you
work for?

I help other leaders do their own rebuild. Systems that give you back your time and energy. So you keep your momentum. So you build something meaningful.

Eric Lee Usher is an entrepreneur, operator, and educator dedicated to helping founders build companies that create lasting value beyond the founder.

As the Founder and CEO of Just Ask AVA, Eric built a 7-figure executive assistant company by combining world-class talent with systems that help business owners delegate effectively and scale with confidence. He is also a graduate of Goldman Sachs 10,000 Small Businesses, where he further developed his approach to growth, leadership, and organizational strategy.

Over the past 20+ years, Eric has founded companies spanning executive staffing, AI-powered business systems, founder education, community technology, and mental wellness. While these businesses serve different markets, they are all driven by the same belief:

Great companies shouldn't depend on one person to survive.

Eric believes a founder's greatest responsibility is not simply to build a successful company, but to build an organization that can continue creating value through strong leadership, empowered teams, thoughtful systems, and enduring culture.

That philosophy guides every venture he builds and every founder he teaches.

Today, Eric is publicly documenting the transformation of Just Ask AVA from a founder-led company into a founder-independent organization, sharing the decisions, successes, and setbacks along the way. His goal is not just to grow revenue, but to demonstrate how organizations become stronger as leadership and responsibility are distributed throughout the business.

Whether speaking on stage, advising founders, or building technology, Eric's mission remains the same:

To help founders build companies that outlast them.

Timeline

A few markers along the way

  1. 2005

    Charter member, Omicron Omega Chapter

    Kappa Alpha Psi Fraternity, Inc.

  2. 2007

    GA Licensed Insurance Broker

  3. 2008

    Trainer The Trainer Certification - Peak Potential Instructor

    Blair Singer

  4. 2009

    President, Events & Productions

  5. 2010

    Co-Owner, Tinos Auburn Ave.

  6. 2012

    Author, "Pledging For Success" V1

  7. 2013

    Founded Prophytes

    Networking platform for Black Greek Letter Organizations.

  8. 2015

    Master Advertising Specialist (TAS)

    Google Ads certification.

  9. 2017

    Founded Heraclius

    Marketing agency powering healthcare, tech, and millennial-focused brands.

  10. 2019

    Marketing Skills Certification

    The Tuck School of Business at Dartmouth.

  11. 2020

    Founded Just Checking In

    Mobile app supporting mind health and human connection.

  12. 2021

    Launched Just Ask AVA

    Pre-vetted virtual assistants and executive assistants for growing businesses.

  13. 2025

    Goldman Sachs 10,000 Small Businesses

    Cohort 23.

  14. 2026

    Coaching, mentoring, and advising

    Helping founders keep their momentum without losing themselves.

Stay close

Get the field notes.

Short essays on momentum, delegation, and building a life that doesn't run you.